Pharrell and adidas have taken over in 2017 with vividly coloured, functional yet aesthetic apparel and sneaker drops.

They’ve struck gold yet again, teaming up with Herzo, for a new collection that takes inspiration from LA’s hiking culture (Runyon Canyon anyone?) that Pharrell has been teasing via social media for some time. The kicks come in 3 popping colourways, fitted out with phrase imprinted embroidery.

Check them out below:

Pharrell has been a particularly busy (billionare) boy as of late, announcing the return of N.E.R.D this week at ComplexCon with this Rih Rih featuring banger, Lemon.

Speaking of Rihanna, here’s the lowdown on her rumored Australian tour...