It is scientifically proven that good music (none of the Nickleback shit) makes beer taste better.
Why you ask? Well because science. No but really, researcher Filipe Carvalho explained that the group of fancy people with fancy phd titles found an inextricable link to music affecting the taste of beer.
“We have been able to see that people tend to feel more pleasure when experiencing beverages along with sounds that are part of the beverage’s identity.”
The Lord Gladstone launched the new beer on tap and we were there to see it, hear it and taste it — all in the name of science of course.