Uniqlo is a mecca for cheap, comfortable, and high quality wardrobe essentials. The brand’s born out of Japan, so you know it’s tech fabrications are top notch.
The company has been forging full speed ahead in the fashion world’s current obsession and secret weapon: the collaboration.
Fast Retailing, Uniqlo’s owners, have obtained a minority stake in French fashion brand Lemaire, joining the company’s roster of fashion fan-favourites Zara, Helmut Lang, and H&M.
The deal helps Uniqlo double down on their fashion clout. Their relationship began in 2015, when Christophe Lemaire‘s capsule collections with the mass retailer were so successful that led to his singing on as artistic director of Uniqlo U.
Alongside Lemaire, Uniqlo has collaborated in the way of minimalist designers like Tomas Maier, Jil Sander and J.W. Anderson.
They’ve also linked up with artists Kaws and Takashi Murakami for a couple of cartoon-themed collections.
In other iconic collaboration news, McDonald’s nineties inspired merch… happened.