Selena Gomez, Goddess and embodiment of all things good in life, announced last week that she’d be teaming up with Puma in a collaboration that is sure to bleed our wallets dry and send our online shopping habits into hysterics mode.
Following the likes of Rihanna and her BF, The Weeknd, the most followed Instagramer was always going to cop a ~huge~ collab deal with the brand. Over the next 2 years, ya girl will make a cool 30 mill. Nice.
“Puma has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.” said Gomez.
PUMA are quite clearly having a moment right now – with Rihanna, The Weeknd and now, Selena Gomez. With their collections becoming incresingly fashion focused and cutting edge, could they soon take over adidas in the game? Only time will tell….
