Excitement surrounding the Off-White x Nike collaboration has reached monolithic proportions since it’s first whisper spread into the wild-fire rumour mill sneaker-head community back in July.
Since then, we’ve had multiple Instagram posts providing a sneak peak into the master-mind laboratories of Virgil Abloh, pics of Bella Hadid donning a pair and rumours swelling in regards to what classic Nike makes would receive the Off-White treatment.
Now finally, we have insight into what the line will offer – in the truest, most creative Off-White manner, the collection features takes on the VaporMax, Air Max 97 and even Chuck Taylor Converse silhouettes.
The kicks aren’t exactly available for a cop yet, however will see a slow public roll out, beginning with NikeLab New York, between September 9-13, London from September 18-22, followed by Milan September 21-25 and Paris from September 26-30.
Here’s what Virgil Abloh had to say about working on the collection,
“I always like a challenge. The idea of ‘The Ten’ is Nike going into its history and asking a designer such as myself to tell a story by highlighting a design detail and innovation within [each of the] ten models. What’s interesting is the scope of the project. It’s a hallmark, a very important idea of post-modern culture, innovation and athletic performance all intertwined into one.”