We may live in a time of extreme brand loyalty and dedication, however this China has taken this passion to a new level.

Opening it’s doors in Wenzhou, the store boasts a huge collection of YEEZYs, including unseen and rare colourways – they’re all knock-offs though, so don’t get your re-sell gears turning.

Unlike it’s neighbour New Brunen, a play on we’re guessing….New Balance(?), the YEEZY store didn’t even bother switching up the name game.  We’re truly living in an era of counterfeit culture – take a look at this Supreme x Palace parody tees.