With a roster of collab artists that already boasts the likes of Rihanna, The Weeknd and Big Sean, PUMA has announced a partnership with none another than the HOV himself.
#444 pic.twitter.com/IiutSBBzA9
— Live Nation (@LiveNation) July 9, 2017
Live Nation have announced via Twitter that PUMA would officially sponsor Jay’s upcoming 4:44 tour, with Billboard confirming that the brand would be working with him on ‘upcoming projects’ as well.
Roc Nation have already fostered an existing relationship with PUMA so the collab isn’t too much of a surprise, however, it’ll be interesting to see what Jay comes up with.
Take a look at Big Sean’s first sneaker with label – his take on the 70s classic ‘Clyde‘
