How cool is it when there is a song written exclusively for a sporting event?
When has that ever gone wrong or been awful? Does anyone else remember Shakira’s instant classic, Waka Waka (This Time For Africa)?
Yeah.
An avid scholar of musical history, Jason Derulo, sat down to study this phenomenon: the idea that sporting anthems, at best, are always shit.
And Jase must’ve inexplicably reached the conclusion that he would be able to pull it off.
“But Jason,” said his two fans. “Jason, this has never worked. You probably should stick to making poor choices in Miami nightclubs.”
“No,” said Jason. “I cannot. I owe it to the soccer community to release a song called Colors which is sponsored by Coca-Cola, who also have never set a foot wrong.”
So, obviously everyone on earth hates the song.
I have a couple points of contention that I would like to discuss as well.
1. “Can’t you taste the feeling” is the most subtle nod to Coca Cola who paid you to sing a song that I have ever seen. I doubt if that line has ever been used in conjunction with literal meaning: can you taste the feeling? The feeling of Coca-Cola, who paid 7 trillion dollars for this mess.
2. In an interview, Jason said that “the song basically wrote itself.” Trust me, if this song was sentient and self-aware and could actually alter its state of existence, it would definitely not contain the lyrics “We still got a lil way / But look at how far we’ve come.”
3. I can’t. This is ridiculous – a nice rip of We Are The Champions as well, which is offensive, because that song actually falls into the non-deliberate sporting anthems category – NDSA – which are infinitely better.
Maybe Derulo can take a leaf out of Vince Staples book and shut the fuck up for $2 mill.
