Grailed has slowly changed the way in which we online shop. The peer-to-peer marketplace has opened up a world of accessibility to high end brands, bridging the gap between easily acquired street wear, limited edition drops and high-fashion capsules. Grailed plays a huge part in how streetwear is bought online, with nearly 200,000 new pieces going up online every month, however, its exclusivity to menswear has amplified the at times, frustrating segregation in the streetwear community.
Heroine has now launched as a sister site to the internet conglomerate, acting as women’s platform for peer-to-peer buying service. However, as means to go beyond simply a buying and swapping platform, Heroine will hopefully foster a community of intelligent conversation and support within the realms of women’s fashion.
The site ‘will mix commerce with content, but will also position its self as a community-driven platform hosting networking events and encouraging interaction between its users‘ according to its brand director Kristen Dempsey in chatting with Business of Fashion. The site is live now and already stocking brands like Jimmy Choo and Christian Louboutin – a good place to start copping if you’re thinking of acquiring a bit of a collection.
