A once faithful wearer of Vans, Tyler, The Creator announced last week that he was the new face of Converse One Star in this campaign video here:

The rapper, who’s upcoming album supposedly leaked this week, first sneaker with the iconic brand will be made out of a suede upper and release as a unisex shoe.

The kicks will be dropping on July 13th for an estimated retail price of $100 and will apparently be the first of many collabs with the brand to push the legendary silhouette.