The visionary behind KITH, Ronnie Fieg has taken to Instagram over the weekend to announce a collab line with none other than basketball legend, LeBron James
The partnership is a no-brainer for both parties here – LeBron’s business partner Maverick Carter, was revealed to be working with the KITH advisory board recently and has been spotted donning the effortlessly cool brand. KITH have recently announced and released a slew of incredible collab capsules and products – LeBron totally embodies the greatness, originality and icon status that KITH exudes.
There’s no word on what type of collab the project will be, however LeBron has said “It’s gonna be crazy. It’s going to be OD.” Yeah, we’re pretty excited.
He’s also recently revealed details of an upcoming Scottie Pippen x KITH sneaker partnership, posting the deets of their totally casual, every day hangout on Insta over the weekend.
Seriously, who’d you hang out with this weekend?
There’s no denying Fieg is absolutely at the top of his game at the moment – with collabs with Coca-a-Cola to launching KITH Treats in Japan, we’re slowly witnessing a force to be reckoned with in pop culture take over the world entirely.
