Photos by Sarah Bahbah

Setting world records for the amount of double denim action going on in one place, the Coors Beer launch party allowed everyone for one night to indulge in the guiltiest of guilty double denim pleasures. Whether you’re an early 80’s baby, or if you’ve just always had a thing for the fashion faux pax of the nineties, Coors encouraged opened the doors for the fashion expression of Melbourne to be released.

Hosted at The Penny Black in Melbourne and put on by the awesome guys at Pedestrian.tv, the launch featured custom printed REDDS cups for the event! In line with this, there are 2 more launches happening in Sydney and Brisbane – which you can RSVP for here.