Beginning as the original red cup dealers in Australia, we have become a cultural hub for the latest sneaker news, fashion drops, fresh playlists, pop-culture news, and the latest parties. We ooze authority, aren’t afraid of causing a ruckus, immerse ourselves in sub-cultures and sometimes even crash a party (or two).



The best thing about The Cut community is that we have a strong and loyal readership.



So let’s get creative? Email us at for advertising and media kit enquires.