About Us

Beginning as the original red cup dealers in Australia, REDDS set the vibe for 500 parties across Australia weekly and call 5,000 retailers home. REDDS became synonymous for a good time and has now evolved into a cultural hub for the latest sneaker news, fashion drops, pop-culture news and the latest parties (we still deal a red cup or two as well).


The Cut is now one of Australia’s fastest growing culture publications, with a loyal  millennial readership. Launching as a side hustle to the REDDS website in August 2016, The Cut became a completely separate entity in June 2017.


Want to get creative with us? Find out more here.