Beginning as the original red cup dealers in Australia, REDDS set the vibe for 500 parties across Australia weekly and call 5,000 retailers home. REDDS became synonymous for a good time and has now evolved into a cultural hub for the latest sneaker news, fashion drops, pop-culture news and the latest parties (we still deal a red cup or two as well).
The Cut is now one of Australia’s fastest growing culture publications, with a loyal millennial readership. Launching as a side hustle to the REDDS website in August 2016, The Cut became a completely separate entity in June 2017.
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