Jay-Z has released a visual accompaniment for the track that last month sent the world into hysterics mode because of it’s telling lyrics that aim fire his once BFFL, Kanye.
The sleek, monochrome video sees the young persona frantically running through backstreets, shot in slow motion adding to the dizzying, anxiety inducing feeling of the clip. An ominous white flag is also waved, conveniently shown as Kanye’s diss lyrics are spat. Coincidence…?
The legendary rapper released a ‘Footnotes’ segment on TIDAL yesterday, explaining the meaning behind the video (but who actually has TIDAL so…) It’s also rumoured at the moment that PUMA may be working on a 4:44 branded sneaker, after they were announced as an official sponsor for the 4:44 tour.